Social Capital Books
You Don’t Have To Be Ruthless to Win: The Art of Badass Selfless Service

The world of commercial real estate is known for sharp-elbowed competition. Author Jonathan Keyser, founder of the firm KEYSER, found he was soaking up values he didn’t like when he rose through the ranks of the industry. Then he realized he had another option — to reinvent himself as a selfless leader. Along the way to servant leadership, he grew revenue at his commercial real estate brokerage to eight figures. If you’re not happy with the culture of your industry and don’t know how to break out of unhealthy norms, Keyser is just the guide you’ve been looking for, offering principles that apply to every industry.
