You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income

Social Capital companies are pioneering game-changing new ways of doing business. If you’re among them, you may not have taken stock of which ones are intellectual property. As authors Kary Oberbrunner, an entrepreneur and inventor, and Katherine Rubino, an attorney, point out, more than 90% of your company’s value is linked to your IP. In this highly actionable book, they explain why you should not promote your IP until you take the necessary steps to safeguard it; how companies such as Disney, LEGO, CrossFit, Dr. Pepper, Magnolia and Apple saw exponential growth after protecting their IP; how to monetize IP; and more. If you’re looking for ways to add value to your company, this guide is essential reading.