WTF?! (Willing to Fail): How Failure Can Be Your Key To Success

Brian Scudamore is CEO and founder of O2E, whose brands include 1-800-GOT-JUNK? In WTF?! (Willing to Fail): How Failure Can Be Your Key To Success, he shares insights from more than 30 years of “failing upward” that will be helpful to any leader trying to build a people-centric culture. Scudamore’s book is a powerful reminder that to build a Social Capital company, you have to be willing to experiment and innovate, and that means accepting the possibility of making mistakes and learning from them. The alternative is standing still, and that’s not acceptable to Social Capital leaders.