Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success

With the combined value of the world’s valuable brands down 20% since last year, it’s more important than ever to get product launches right. In Unicorn Team, Jen Kem, who was part of the leadership teams of Oprah Winfrey Network, Blue Cross Blue Shield and Oracle, shows how to get it right. It’s about having the right combination of talent on your team — Visionizers, Strategizers and Mobilizers, as she describes it. It’s also important to allow room for experimenting by setting aside “failure money” — five to 10 percent of your budget that you’re willing to invest in experiments and can afford to lose. Anyone who wants to be effective in building a Social Capital brand will benefit from her insights.