Conscious Capitalism: Liberating the Heroic Spirit of Business

John Mackey defined conscious capitalism for a generation of socially minded entrepreneurs as CEO and founder of Whole Foods. In Conscious Capitalism: Liberating the Heroic Spirit of Business, Mackey teams up with Conscious Capitalism Inc. co-founder Raj Sisodia to explore how four key principles — higher purpose, stakeholder integration, conscious leadership and conscious culture and management — can help build strong businesses that benefit every stakeholder they touch. It’s required reading for anyone interested in Social Capital.