Tribe Culture: How It Shaped WD-40 Company

How can a company keep employee engagement above 90%, through good times and bad? Ask Social Capital CEO Garry Ridge, former chief executive of WD-40. In this candid look under the hood at one of America’s most successful corporate cultures, Ridge offers powerful insights on how to create a culture of belonging. One strategy that has served WD-40 well: Choosing values that connect team members to a higher purpose. Ultimately, Ridge turned what could have been merely a team into a tribe of passionate brand advocates. If you’re looking to do the same, you won’t want to put his playbook down.