The Elephant’s Dilemma: Break Free and Reimagine Your Future at Work

GE veteran Jon Bostock led the company Big A** Fans to economic sustainability as CEO, then went on to launch Truman’s, a direct-to-consumer consumer-cleaning-products company focused on reducing waste and clutter in its industry — ultimately achieving a successful exit. Along the way, he developed an approach to leadership that helps everyone on the team achieve their highest potential. In The Elephant’s Dilemma, Bostock offers his take on how to innovate and take risks in a people-centric work environment, a welcome departure for the take-no-prisoners ethic of many venture-backed startups.