The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise (Second Edition)

Tired of the dated, industrial-era mindset that views employees as commodities, competitors as threats, resources as limited and customers as scarce and difficult? The Art of Compassionate Business, by Bruno Cignacco, a real estate entrepreneur and lecturer at the American University in London, offers an optimistic alternative. He offers practical, detailed steps for building and scaling a company that truly cares about people while still growing and turning a profit. For Social Capital leaders looking to cascade human-centric principles throughout their organizations, this is an ideal guidebook — and one that many will want to order for their entire team.