The real bottom line is people

Supercommunicators: How to Unlock the Secret Language of Connection book cover

Social Capital companies are focused on people — their employees, their customers and their communities. And the heart of any people-centric business is communication. In Supercommunicators, author Charles Duhigg, a reporter for The New Yorker magazine, shows how to improve the quality of communication with all the people you work with by understanding which of three conversation types you are having: practical, emotional or social. It is only when you find common ground that you can truly connect with your team and unlock their potential, as this important book underlines.