The real bottom line is people

Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs book cover

Immigrants have started successful startup companies — Chobani, BioNTech and WhatsApp, to name a few — often with little in the way of capital and connections. In Pioneers, author Neri Karra Sillaman shows how to tap the founders’ best practices to build a more resilient business, embrace diversity and inclusion, leverage the power of community, and create a legacy built on giving back. The author knows her subject matter, as both a former child refugee and an academic. She is an entrepreneurship expert at the University of Oxford and an adjunct professor at ESCP Paris. She also founded Neri Karra, a global leather luxury goods brand. With entrepreneurial immigrants continuing to have a powerful influence on the startup scene, this book offers a fascinating window into the future of entrepreneurship.