Love Is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do

Is it possible to build a business culture around love? Steve Farber, a consultant to Fortune 500 leaders, shows that it’s not only possible but natural. It’s about identifying your passions, creating a culture built on innovation and joy, making customers love how you treat them, focusing on serving the needs of others and opting to do the work you love. As Farber demonstrates, team members inevitably serve customers better if they love the work they do — along with the experience of going to work. This is an area where Social Capital companies have a powerful edge.