It’s Personal: The Business Case for Caring

Lorna Bornstein dreamed up Grokker, an online well-being solution, while on vacation with her husband and finding herself frustrated with the quality and availability of instructional yoga and fitness videos. She taps her experience turning her idea into a venture-backed company known for its supportive, Social Capital culture in It’s Personal: The Business Case for Caring. This recent book is a treasure trove of her ideas for CEOs who want to help team members feel more connected, create a better workplace experience for employees, improve the employer-employee relationship, lift the burden off mothers in the workforce and more. And if you want to hear more of her ideas, check out our panel, “CEOs Get Real.”