Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success

Phil Gilbert is a former general manager of design for IBM, a 400,000-employee company, and, as such, he has a rare perspective on large-scale transformation. In Irresistible Change, he shares how to inspire increasingly skeptical and autonomy-craving workers to embrace a new vision, tapping his direct experience in updating how IBM’s teams worked. Rather than get on a soapbox about how great change will be, he argues, it’s important to achieve buy-in by proving the value of what you’re proposing. One big idea: treating change as a high-stakes product and putting resources behind making it successful. If you’re a Social Capital leader, you’re a change agent, and this powerful book will help you break through organizational inertia and achieve goals you never thought possible.