How AI Changes Your Customers: The Marketing Guide to Humanity’s Next Chapter

If you’re a Social Capital leader, you likely give a lot of thought to how to reach the people who matter most to your organization: your employees, your customers and your community. The best way to do that is changing, thanks to AI. In How AI Changes Your Customers, futurist and author Mark Schaefer, a marketing expert and member of the faculty at Rutgers University, shows how to stand out in a world of shallow attention, how brands can create emotional resonance even as automation erodes empathy, how AI is disrupting our “why” and the best way to help people rediscover it, and the art of building connection and belonging when human contact is harder to come by.