G.O.A.T. Wisdom: How to Build a Truly Great Business

Goat-milk soap maker Beekman 1802 was launched in one of the most economically disadvantaged counties of New York State in 2008, during a recession. Its founders, Dr. Brent Ridge and Josh Kilmer-Purcell, grew it to one of the largest independent beauty companies in the U.S. by 2020, one that serves companies like Anthropologie. In G.O.A.T. Wisdom, the co-authors share the wisdom that helped them build the company to nine-figure retail sales — as well as exercises to learn from principles like “frugal innovation.” If you want to scale an ethical company, this is an entertaining instruction manual.