Contagious: Why Things Catch On

Understanding what makes a product, service or idea sticky is critical in business — but it’s not easy to grasp. In Contagious, Wharton marketing professor Jonah Berger unlocks the code to what makes something viral. If you’re looking to spread the word about your Social Capital company and what it stands for, check out his immediately actionable ideas for helping to spread information. His strategies and tactics can save you hours of time and wasted effort, so you can stay focused on the big picture.