Cementing Change: Cracking the Code for Communications That Work

One of the most important skills for a Social Capital leader is ushering in change. But how do you make it stick? That’s the subject of Cementing Change by Mary Lou Panzano. To counter the high failure rate of new initiatives in large organizations, she offers her 4Cs framework (Clarity, Connection, Caring and Courage) to address the most important failure point: communication. She taps 35 years leading corporate communications. If you’re tired of watching your big ideas peter out because of overwhelm, disengagement or skepticism, Cementing Change will offer you a powerful route forward.