Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

Trader Joe is not only one of the most successful grocery chains in the U.S., but it is also a leader in creating a great workplace, the essence of what a Social Capital company can be. In Becoming Trader Joe, founder Joe Coulombe shares his strategies for building a business around his values and identity, putting people first, and weaving fun and innovation into the workday and shopper experience. Coulombe, whose company donates 100% of unused food to neighborhood recovery organizations, also offers insights on how to put a personal spin on philanthropy. If you’re looking for ideas on how to create a great, values-driven culture, this playbook should be your first stop.