10 to 25: A Groundbreaking Approach to Leading the Next Generation—And Making Your Own Life Easier

Every generation of workers has its own ways of working. The challenge for leaders is finding ways to motivate team members of every age, down to the teenagers who are on the front lines of many businesses. In 10 to 25, the renowned developmental psychologist offers precise strategies for understanding young people ages 10 to 25 and tapping into what gets them motivated, like the desire for status and respect. Yeager shows how to tap into best practices such as transparency and the need for purpose and belonging — principles that underpin many a Social Capital company.